Good Beer Project believes that most people want to do good, there just needs to be a more spontaneous, entertaining, and pleasurable way of going about it. As such, Good Beer Project connects consumers with donations for social and environmental causes they care about within the social patterns of their daily lives - BEERS. Each beer under its brand is affiliated with a particular charity, conveys its story, its beliefs, and its cause. Through Good Beer Project, every social gathering, every night out, becomes an opportunity to support a good cause.