It doesn’t matter who or how important you are, where you come from. The ability to make a difference begins with you. This is what this Hong Kong spirit is based on. Created by our two not-important-persons, N.I.P. represents a value that we firmly believe in – through grit, belief and persistence, anyone can achieve their dreams and passion as long as one is willing to take that leap of faith, even in a place like Hong Kong where a conforming mindset dominates. This also lays the background for the story of our founders, who came from humble backgrounds, set out to pursue their passion in creating a first true Hong Kong spirit - their own interpretation of a gin that truly made in Hong Kong which integrates the flavours and tradition of the city with the traditional techniques of gin distillation.